Did you know that in figuring the cost of a film, aside from productions costs, Promotion and Advertising are spent and counted separately?
Below is the estimate for ITS P & A. So, we’ve got a ways to go before the film can be considered profitable.
We’ll get there.
With an impressive 18½ million plus internationally, and several markets still to open, including that hotbed of Armitage fans, Great Britain.
Better than watching grass grow, for sure. Play the video below. Enlarge or zoom your screen, focus in above the belt ( yes above the belt – but it’s a neat belt and perfectly fit for the middle belt hole) and then watch Richard Armitage breathe while Max Deacon speaks. Bonus – some fingernail fun.
Just to keep up with our tracking, ITS grossed another 5 million domestically as of August 13, bringing the total to $ 22,458,256. International figures have not been updated from the first weekend reports of $ 8.3 million. Thus total reported is $30,758,256.
I’ll be posting the second weekend figures as they come in. Meanwhile, ITS had mid-week openings and will be opening in the following foreign markets this weekend:
I’m excited to see that the second weekend brings and what new reviews come to light from foreign markets. Feel free to link to reviews in the comment sections.
Meanwhile, I impatiently wait for September 5. ( A friend from Mexico, now visiting family in Hawaii, told me ” I saw your guy in his new film and the special effects were great. I found myself ducking.” She took the 11 year old, who liked it a lot.
A little OT from this post, but here in Mexico, I’ve let friends know about my blog, and the fun thing is, I found one long term North and South fan, and one hard core The Hobbit fan, (who is currently enjoying my extended edition of AUJ). So altogether, I’ve turned on three friends to “my guy.” We’re planning a North and South girls night – dinner and a movie, as soon as everyone gets back from every place.
here. Maybe the review damns with faint praise, but it’s a fun read.
I might not blame Richard Armitage for hiding in a phone booth for all of the London-based fictional Into the Storm 2 film- but damn – can’t he find the BLUE Phone Box? Then we can have some real fun.