I’ve enjoyed some of the marketing directed at the Richard Armitage fandom.
I liked everything about A.J. Hartley’s social media strategy to promote Hamlet: A Novel :I liked how he interacted in general ( he has his own fandom) and to the Richard Armitage fandom. His tweet that, in words or substance, the way to get 1 million followers on Twitter is to mention #RichardArmitage was brilliant.. He’s humorously self-deprecating, while purposefully advocating Richard Armitage. I’m sorry that, on social media, David Hewson and he had to demonstrate their intentional limitations on just what data they would provide.
Audible did okay in my book, as well. It issued a video, some excerpts and together with the authors, kept us up to date on the overwhelmingly positive response to the release . And then they gave the gift of Richard Armitage reading love poetry, which was also great fun on social media, I think
Digital Theatre’s social media personality, for the most part, has been informative and interactive – . But they do it in a nice way and as I feel about A.J. Hartley, I’m interested in their other products – so I want the marketing information.
Digital Theatre was savvy In jumping aboard a fan initiated event, #TheCrucibalGlobalView. I don’t know if the fan version included live tweet viewing. The initial details on how to participate were a little vague. I thought it was to be a comment, quote or other tweet or post, appropriate to the hashtag. Yes – there’s the feeling they want to get every drop of revenue. DT’s target audience.market were predominantly Richard Armitage fans, having come from his fan sites; therefore, a hefty portion of the target audience have probably purchased The Crucible and the Interview.
Nevertheless, any negativity I might feel, and it’s hardly any, is outweighed by the notion that the fans started the idea and a promoter/producer/distributor not only acknowledged it, but got involved. DT worked with the fans and gave something back.
Meanwhile, Warner Brothers gets away with murder in the promotion department.
So, I’m very okay with this kind of marketing.