More to come from me on this issue. But, for now, here are the deleted tweets referred in the the beginning of the post. https://armitageagonistes.files.wordpress.com/2015/11/marlise21.png, https://armitageagonistes.files.wordpress.com/2015/11/marlise-1screen-shot-2015-11-04-at-5-16-45-pm3.png?w=670
Richard Armitage as Chop rolls himself a cigarette. The first picture from the set, I believe, and one of my favorites.
Well, one obvious reason is that a professional marketer knows how to set her Facebook page to public. Since this is not that hard (FB makes it easy on purpose, to make its content more useful), and since the person in question keeps insisting that it’s some technical flaw in Facebook and not her own custom settings of the page, one tends to suspect that the main reason for not just doing it is hiding her real identity. Why not take the simple step that would make the social media campaign most visible to the most people? I’ve talked about my issues with this person’s marketing of Urban and the Shed Crew before, including the fundamental representations she’s made about herself. If you care about the film’s fate…
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2 thoughts on “Richard Armitage fan or professional marketer: Why it matters”
Why does it not surprise me to see Marlise sticking her nose into that convo. Fan or pro matters if you don’t want your marketing to look like a hot mess.
Yup, especially when a fan represents herself as a pro at digital marketing. Can’t work Facebook, can’t set up thunderclap, or whatever it is, doesn’t know how to track tweet traffic, can’t set up a word press blog. Also matters for the other reasons we discussed and will discuss, which wouldn’t apply to any old rank amateur trying her hand, but would apply to a fan of the star.