Speaking of third, The Hobbit, and One Billion – oy – this is complicated. read the article

here Nor really that complicated, unless one is going for a catchy title. (“Third” refers to here)

The gist of it is that  in January 2015, U.S. Box Office receipts reached $ 1 Billion. January is a notoriously bad month for movie receipts.  This is the best January start since 2010.

What helped this along was American Sniper, which had its general release in January, followed by Taken 3 – which was released in January, and the, third, was BOTFA which – and this is the good part – actually opened in general release in mid December. It’s crazy – people are still seeing that movie.


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