Getting through last night’s Richard Armitage promotion for Strike Back was a thrilling and exhausting experience for me – unparalleled in my short fan girl life – and I’m not referring to the euphoria of my first time ever witnessing him speak more or less contemporaneously, rather than my going back to old videos from before my time. The few points I might make about what he said, how he looked (and where he looked) can wait.
What’s left me amazed today was the instantaneous team-inspired response of all of us to last night’s events. I got a dose of it when the DOS trailer was released on October 1, but then, in addition to the Amitageans, the juggernaut that is the Tolkien fan base was mobilized. Last night, it was just us. And we were unbeatable. We made Strike Back’s Section 20 look like amateurs.
Zero hour was to be just before 11 p.m. Eastern Daylight Savings Time.
Three hours before then, at 7:54, KatharineD asked me whether it had aired yet, because she saw a screencap. She provided a link, and I tracked down Eni Koni, who, by 8:32 sent me to the Cinemax site where the video was available. Others had already been there, left, screencapped and posted!
I hastily got a post up and within seconds, it was re-blogged by Servetus and FedoraLady , seriously increasing the circulation, – with my post and theirs going out on Twitter, Facebook and Tumblr. And remember- I was not the first.
Discussion ensued right away on all our social media sites and blogs (mostly about curls and Andrew Lincoln). Tumblr bloggers had multiple screencaps within half an hour.
Gifs followed on Tumblr within about two hours.
The promotion aired at about 10:56 and lasted maybe three minutes – and we discovered that Cinemax had seriously cut the original, leaving out most of the talk about Andrew Lincoln (HA!) but not all. Missing were most of the fun parts – but that’s for another day or another blogger).
Word went out immediately.
By midnight, a new link to the full video – this time on easier to access You tube was made available and re-blogged.
This morning, we relaxed and enjoyed the video, multiple screencaps and edits, picture blogs, gifs with and without captions, and some posts Monday Morning quarterbacking. ( We could use more – Cinemax’s choices in editing, topics discussed, the differences between the speakers, giggling, wardrobe – there’s stuff there).
The communication among us and the distribution of product was a fantastic display of hair-trigger response, selflessness, teamwork, talent. We were a fine-tuned unit – almost like military- well- we were an army.